Mobile App Development

Should Small Businesses Invest In Mobile App Development in 2020?

A simple and straightforward answer is ‘Yes.” Unfortunately, most of the small businesses fail to realize how much-untapped potential lies in mobile app development, especially for small and local businesses. Most of people ignore mobile app development services because they think these are only for large businesses but give us a chance to prove you wrong. 

Web and mobile apps development services provider have become imperative for all types of businesses because they provide marketing and growth opportunities. Companies that have integrated mobile app development services have realized that an app can boost customer loyalty, brand awareness, and more business opportunities.  A survey conducted by Clutch.co shows that nearly 42% of small businesses have a mobile application and more than 25% are planning to get advanced mobile app development services. 

Mobile Is the King

Well, looking at the modern-day landscape, mobile is involved everywhere- from personal to business scenarios. If we look at the stats, we can see that an average person has gone from spending an hour per day to spending more than 5 hours using smartphones. People use mobile apps for everything; food, health, education, video calls, texting, businesses use, and what not! Thus, if you are still hesitant to invest in web and mobile app development services, you might need to think again. 

Woody Zantzinger, who is the vice president of business development at WillowTree.Inc said that small business still doesn’t understand the scope of the best mobile app development services for their businesses. He said that if anyone is in businesses, understand the market competition, and still hasn’t considered mobile app development services, then nothing could change their mind.

Let’s have a very short tour of the mobile app development services for small businesses. 

1. Better Visibility

As we have mentioned earlier, the average time a person spends on their smartphones today has increased. Most of people prefer to use their mobile phones to search or order a product instead of browsing them. So, if you have a mobile app, you have a larger base of customers who can interact with you easily. 

2. Serves as Direct Marketing Channel

Your mobile app can prove to be an amazing marketing tool. Customers can find almost everything on an app: prices, search features, a review news feed, user interaction, and many other things. The fact that users can get access to all the information with just a single tap is what makes mobile apps development services provider a necessity for modern-day businesses. 

3. Push Notifications

Push notifications are used to send customers alerts about new deals, discounts, events, etc. It’s a great way to attract customers’ attention and keep them engaged. GitHub marketing survey 2020 has shown that companies who use push notifications to send their customers alerts are more successful in keeping them engaged. 

This is also helpful for small businesses that want to introduce new products. They can use push notifications to customers introducing their new products. So if you are getting advanced mobile app development services, make sure you add this feature into your mobile app. 

Keeping all this benefit in mind, it’s high time small businesses get their mobile apps to enhance visibility.